Glenn Close is a woman who I admire for her dedication to her sister and her resolve to upend stigma. When Jessie Close was 51 years old, Glenn drove her to McLean Hospital in Boston where she was diagnosed with bipolar disorder. Their commercials questioning the labels applied to mentally ill family members and their relatives are known to millions. We have every reason to admire and respect her for her work. But recent research suggests that maybe family members aren’t the best ones to be talking about stigma.
The research has nothing to do with the political issues surrounding mental illness. A pair of researchers looking into the rise of a culture willing to accept same sex marriage outline a successful strategy that we who live with bipolar disorder and other organic brain dysfunctions can employ:
Michael LaCour, a UCLA doctoral candidate in political science, and Donald Green, a Columbia University political science professor, have demonstrated that a single conversation can go a long way toward building lasting support for a controversial social issue. In addition — nearly as surprisingly — the effect tends to spill over to friends and family members.
The key is putting voters in direct contact with individuals who are directly affected by the issue.